Since being founded in 2006 by Dennis Cordell, Coaches Inc. has cultivated strong personal and working relationships with hundreds of coaches and athletic directors at major college programs all around the country. Over the last few years, more and more sports centric businesses have approached Coaches Inc. in search of help marketing their products and services to college athletic programs. It was then that Cordell started the corporate division of Coaches Inc. in which corporate clients partner with Coaches Inc. In this manner, Coaches Inc. is able to assist with introduction and promotion of their corporate clients brands to top decision makers at college athletic programs. With such an extensive reach to key decision makers, it is only natural that Sideline Power decided to make use of Coaches Inc. as an extension of the Sideline Power sales and marketing team. “Partnering with Coaches Inc. is a fantastic opportunity for Sideline Power. They will help us build relationships with coaches at the college level which is a market we’ve been actively trying to reach more efficiently.” says Marc Sheil, Sideline Power VP of Sales and Marketing.
With Sideline Power already being heavily vested in the high school market, working with Coaches Inc. will give the company the ability to expand into new markets. With over 422 total collegiate football teams in the target market, Coaches Inc. is going to be able to put Sideline Power in a direct position to provide high quality equipment to athletic programs across the country. Sheil states, “With their previously established relationships, they can open the door for us to be able to help these college coaches win, which is ultimately the goal.” Being the #1 choice in coaching communication just got a little better with the addition of Coaches Inc.
For more information on all coaching communication tools visit www.sidelinepower.com.
 
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